Hello!
I’m Rachel, a full-time social media and content consultant specializing in building social media presences for brands big and small.
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I have more than eight years of professional social media and content experience at brands like Condé Nast Traveler, Architectural Digest, NBCUniversal, The Walt Disney Company and GetYourGuide.
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My core focus is on the travel and lifestyle industries, where I've helped my clients define their brand’s social media identity from scratch, build online communities, and grow engagement among their key audiences.
I currently live in Berlin and work with companies in both the U.S. and E.U.
Skills & expertise
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Social media strategic planning
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Influencer marketing
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Paid social
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Content planning and creation
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Copywriting
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Editorial content strategy
Professional experience
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Freelance consultant
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Mental Floss - Executed monthly paid Facebook campaigns to drive visitors on-site. (2015-2017)
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Beekman Social - Led content development for city guides on Raya's Instagram channel (2019)
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Women Who Travel - Managed day-to-day content output on the Conde Nast Traveler spinoff brand's Instagram channel (2019)
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The No. 29 Communications - Led Instagram content creation, community management, and overall post management at eco-conscious editorial brand Enough. (2021-2022)
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Regis Escapes - Led overall social media strategy including content planning and creation, community management, and overall post management for luxury travel agency Regis Escapes. (2021-2022)
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DEN Outdoors - Led overall social media strategy including content planning and creation, community management, graphic design, and overall post management at home design company Den Outdoors. (2021-Current)
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GetYourGuide
Social Media Lead (2019-2021)
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Condé Nast Traveler
Social Media Director (2014-2018)
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Architectural Digest
Social Media Director (2017-2018)
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Women Who Travel
Created Condé Nast Traveler's Women Who Travel Facebook Group and co-hosted quarterly community meetups in cities around the U.S. (2017-2018)
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The Walt Disney Company
Social Media Analyst (2012-2014)
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NBC Universal
Editorial Intern at the media company's iVillage parenting blog, now known as Today.com. (2011)
Education
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University of North Carolina at Chapel Hill School of Journalism and Mass Communication
B.A. in May 2012; Minor in Spanish
Media coverage
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Facebook's For Media blog: "How Condé Nast Built Communities Using Facebook Groups"
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Women Who Travel Podcast: "How Social Media Has Changed the Way We Travel"
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South by Southwest Meetup (Hosted): "Solo Female Travelers Going YOLO"
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NYMag's The Strategist: "The 48 Best Travel Gift Ideas, According to Frequent Travelers"
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GetYourGuide: "The role of influencers in bringing your visitors back"
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Women Who Travel Podcast: "What We Wish We Knew Before Moving Abroad"
